"దేశ భాషలందు తెలుగు లెస్స" - తుళువ రాజు శ్రీకృష్ణదేవరాయ
"dESa bhAshalaMdu telugu lessa" - tuLuva rAju SrI kRshNadEvarAya
Telugu is the sweetest among all languages of the Land - Great Tuluva Emperor Sri Krishnadeva Raya, 16th Century

తెలుగు మాట...తేనె ఊట
TELUGU...a language sweeter than honey

మంచిని పంచుదాము వడపోసిన తేనీటి రూపం లో
తేనెకన్న మంచిదని తెలుగును చాటుదాము వేనోల్ల
ఇదే నా ఆకాంక్ష, అందరి నుంచి కోరుకునె చిరు మాట

"TELUGU - Italian of the East" - Niccolo Da Conti, 15th Century


"సుందర తెలుంగిళ్ పాటిసైతు" - శ్రీ సుబ్రహ్మణ్య భారతి
"suMdara teluMgiL paaTisaitu" - SrI subrahmaNya bhArati
Let us sing in Sweet Telugu - Tamil poet Sri Subrahmanya Bharati, 20th Century

Saturday, May 28, 2005

Sun plans launch of four Telugu channels


Indiantelevision.com Team

(28 May 2005 8:00 am)

MUMBAI: Sun Network is planning to launch four Telugu language channels, stitching together a bouquet of eight channels by the year-end.


First to take off would be a satellite channel with cable-oriented content, aimed for a June launch. The channel, GCV, will have local events, product launches, news and movies. Cable operators will have a revenue share arrangement with Sun Network. "GCV will help strengthen our relationship with cable operators. As the content will be localised, operators can enjoy a share of the revenues. It will have a two-hour band for kids and the plan is to launch the channel in June," says a source in Gemini.

Sun Network also plans to launch channels in the business and kids genre. "We will take a decision soon. But the new launches will be targeted specifically at niche audiences and advertisers," he adds. Sun Network already has four Telugu channels in its stable - Gemini (general entertainment), Teja (movies and film-based programming), Teja News (news channel) and Aditya (music channel).

The move comes in the wake of Sun Network chairman and managing director Kalanithi Maran planning to launch a direct-to-home (DTH) service. Maran will need a wide range of south Indian language channels to lure subscribers to his DTH platform. Besides, he will use this wide bouquet in each of these language markets to aggregate audiences, making it difficult for rival networks to compete with him. "In Andhra Pradesh, there is a market for niche audience segments," says the source.

Courtesy: IndianTelevision.com


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1 Comments:

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