"దేశ భాషలందు తెలుగు లెస్స" - తుళువ రాజు శ్రీకృష్ణదేవరాయ
"dESa bhAshalaMdu telugu lessa" - tuLuva rAju SrI kRshNadEvarAya
Telugu is the sweetest among all languages of the Land - Great Tuluva Emperor Sri Krishnadeva Raya, 16th Century

తెలుగు మాట...తేనె ఊట
TELUGU...a language sweeter than honey

మంచిని పంచుదాము వడపోసిన తేనీటి రూపం లో
తేనెకన్న మంచిదని తెలుగును చాటుదాము వేనోల్ల
ఇదే నా ఆకాంక్ష, అందరి నుంచి కోరుకునె చిరు మాట

"TELUGU - Italian of the East" - Niccolo Da Conti, 15th Century


"సుందర తెలుంగిళ్ పాటిసైతు" - శ్రీ సుబ్రహ్మణ్య భారతి
"suMdara teluMgiL paaTisaitu" - SrI subrahmaNya bhArati
Let us sing in Sweet Telugu - Tamil poet Sri Subrahmanya Bharati, 20th Century

Wednesday, May 18, 2005

Megastar Chiranjeevi launches Zee Telugu




Indiantelevision.com Team(18 May 2005 6:30 pm)

MUMBAI: Zee Network has kicked off the second phase of its Andhra campaign by re-launching its Telugu channel. Christened as Zee Telugu, the new channel was launched by Telugu megastar Chiranjeevi in Hyderabad.

The network had forayed into the Southern market in September 2004 by launching its Telugu channel Alpha Telugu. Apparently, the channel found it difficult to crack the market with the existing strategy and has now taken this new avtar with a completely different game plan.

As reported by indiantelevision.com late last month, the re-launch will see a shift in positioning - From the mass based general entertainment mode to an upwardly mobile and young milieu. The new strategy will see Zee Telugu targeting the SEC ABC (15 - 34) group.

Speaking at the launch, Zee South business head Ajay Kumar said, "Zee Network had been considering a venture into the South after successfully running regional channels in Marathi, Bengali, Punjabi and Gujarati. Andhra Pradesh is the best potential market for our first venture into the South. We are quite confident that Zee Telugu will live upto the expectations of our viewers in Andhra Pradesh and provide the best in entertainment."

The launch ceremony had around 300 invitees with prominent personalities from the TV & film industry present. After an address by Zee Network chairman Subhash Chandra, on the network's vision & plans for South, chief guest Chiranjeevi flagged off mobile vans headed to 39 towns for a road show, states an official release.

The entire launch ceremony was telecast live on Zee Telugu.


Similar article in The Hindu


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