Telugu Bhasha Brahmotsavam hits new publicity trail
TIRUPATI: For the first-ever Telugu Bhasha Brahmotsavams being held here, the main roads turned virtual auditoriums thanks to the marvels of modern technology.
The Brahmotsavams is the reincarnation of yesteryears’ Telugu Bhasha Samskruthi Varotsavalu. With people pouring into the venue - Mahati Auditorium, which has a capacity of 2,000, organisers came up with a strategy to adopt modern technology to address the crisis.
They set up a giant LED screen outside the auditorium in addition to two screens. People who could not find a seat or a place to stand inside, can watch the proceedings on the screens outside the auditorium.
One more LED giant screen was set up at the entrance to Gandhi Street near Nalgugukalla Mandapam, close to Sri Govindraja Swamy temple and railway station. Loudspeakers were fixed to electric poles.
Besides, posters and hoardings of noted poets, poetesses, and eminent personalties of Telugu language, literature and history were erected at strategic places and colourful banners were seen anywhere, giving the town a festive look.