"దేశ భాషలందు తెలుగు లెస్స" - తుళువ రాజు శ్రీకృష్ణదేవరాయ
"dESa bhAshalaMdu telugu lessa" - tuLuva rAju SrI kRshNadEvarAya
Telugu is the sweetest among all languages of the Land - Great Tuluva Emperor Sri Krishnadeva Raya, 16th Century

తెలుగు మాట...తేనె ఊట
TELUGU...a language sweeter than honey

మంచిని పంచుదాము వడపోసిన తేనీటి రూపం లో
తేనెకన్న మంచిదని తెలుగును చాటుదాము వేనోల్ల
ఇదే నా ఆకాంక్ష, అందరి నుంచి కోరుకునె చిరు మాట

"TELUGU - Italian of the East" - Niccolo Da Conti, 15th Century


"సుందర తెలుంగిళ్ పాటిసైతు" - శ్రీ సుబ్రహ్మణ్య భారతి
"suMdara teluMgiL paaTisaitu" - SrI subrahmaNya bhArati
Let us sing in Sweet Telugu - Tamil poet Sri Subrahmanya Bharati, 20th Century

Sunday, November 20, 2005

Telugu Academy market leader in Inter textbooks

TIRUPATI: Efforts of the Telugu Academy regional centre here are bearing fruit, with its textbooks for Intermediate getting major market share in Chittoor, Nellore and Kadapa.

When the academy was started in 1988, the Intermediate textbook market was literally ruled by S Chand, Vigyan and Vikram publications.

But slowly and steadily, the Telugu Academy Publications started making their presence felt and at present they are market leaders.

What is the secret? It is quality and the trust of students placed in our material, says centre coordinator PV Arunachalam, former vice-chancellor of Dravidian University.

According to him, the books are published after laborious process of careful analysis of syllabi and are written by experts.

‘‘The market strategy also helped us. Basically regional centre at Tirupati is a distribution point and we distribute among book sellers at 15 per cent discount and on request directly supply them to the colleges,’’ explains P Raghava Reddy, centre incharge.

The decision to publish Intermediate textbooks in English and Urdu seemed to be a turning point, as the demand for Telugu Academy Intermediate textbooks was high.

‘‘Multi-coloured publication was also one of the factors for sudden spurt in demand. Previous Telugu Academy Books were only printed in black and white,’’ says Ragahva Reddy.

However, it is not all that smooth sailing for the Academy’s regional centre, as it has to compete with second hand books.

There are even complaints from several quarters about non-availability of some textbooks in time.

‘‘Yes, some books take more time to reach the stalls, reason is delay in publication. However, the complaints of non-availability reduced significantly in recent years,’’ he explains.

With a slight change in syllabi in the previous year, the Centre distributed 1.6 crore books, while in current year the figure is one crore.

With proposed changes in syllabi from the next academic year, the regional centre would be selling more number of books than ever.

Apart from Intermediate books, degree books, dictionaries and other general books, which are most sought after by the students for competitive examinations are available with the academy.

The Tirupati regional centre has 592 titles at present. For public convenience, the academy conducts book exhibitions from time to time.

The books are published after laborious process of careful analysis of syllabi and are written by experts. The market strategy also helped the Academy. Multi-coloured publication was one of the factors.

Courtesy: NewIndPress


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